Fluent Financial
   
 
 
 
  Q. WHO IS FLUENT FINANCIAL?
 
  A.

Fluent Financial is an award-winning Dallas-based wealth management firm that offers unparalleled investment, tax and financial planning services, and is one of only a handful of firms to combine smart investments with the latest tax reduction strategies. With more than 50 years of combined business, tax and financial planning experience and a 99.2% annual client retention rate, Fluent Financial helps clients accelerate their financial independence.

     
 
  Q. WHO IS YOUR TYPICAL CLIENT?
 
  A.

Fluent Financial has a wide range of clientele nationwide that includes successful business owners, executives, professionals, family estates and high net worth individuals.

     
 
  Q. WHAT IS A CERTIFIED FINANCIAL PLANNER® AND WHY IS IT IMPORTANT?
 
  A.

CERTIFIED FINANCIAL PLANNER® Practitioners maintain the highest designation and standard of recognized excellence in the financial planning industry. Every Certified Financial Planner® Practioner must take and dutifully honor an oath to honor the highest industry ethics and is responsible to always do what is in the best interest of the client. For more information, please visit www.cfp.net.

     
 
  Q. HOW DO I KNOW MY MONEY IS PROTECTED AND SECURE?
 
  A.

Securities regulations protect your securities when you keep them at a broker/dealer. The Securities Exchange Commission (SEC) and SIPC were created to protect your assets in the event member broker/dealers fail. Knowing that you are with a financially stable firm is your best assurance. Regulators and independent auditors periodically review firms’ financial records to ensure that clients’ assets are accurately tracked and held separately from a firm’s own holdings. See www.sipc.org for more information. Your funds are kept at LPL Financial (please see below).

     
 
  Q. WHO IS LPL FINANCIAL?
 
  A.

LPL Financial is one of the leading financial services companies and the largest independent broker/dealer in the nation*. For more than four decades, the firm has served as a partner, supporting financial advisors in their goals of protecting and growing their clients’ wealth. A chief objective of LPL Financial is to reduce the complexity of running a financial services practice so advisors can focus on what they do best — help their clients attain their financial goals and fulfill their dreams.

 

LPL Financial understands that providing Americans with unbiased investment advice is critical to their financial security. Because they offer no proprietary products, LPL Financial advisors can provide truly unbiased, conflict-free advice and investment recommendations. For more information about LPL Financial, visit www.lpl.com.* AS REPORTED IN FINANCIAL PLANNING MAGAZINE 1996-2010, BASED ON TOTAL REVENUES.

     
 
  Q. HOW DO YOU PREVENT CONFLICT OF INTEREST?
 
  A.

Because Fluent Financial is a fee-based firm, our fees are clear and transparent to our clients. LPL Financial believes your interests come first. Therefore, we offer no proprietary products and are independent. Since we are fee-based and not commission-based, we do not make money by selling you investments, but rather by a clear and concise fee each year to manage your portfolio.

     
 
  Q. HOW DOES THE FEE STRUCTURE WORK?
 
  A.

Fluent Financial is a fee-based wealth management firm. Unlike commission-based firms, which charge a commission on the sale of different products, a fee-based structure charges a fee for the overall management of your assets. Some transaction charges may apply but will be fully disclosed if necessary.

     
 
  Q. HOW DO WE GET STARTED?
 
  A.

We begin by having a private conversation with you that is centered on your personal goals, family, lifestyle, concerns and objectives. Typically this is where we discuss if and how your current financial plan and portfolio strategies are designed to help you achieve financial independence.

     
 
  Q. WHAT IS YOUR CLIENT RETENTION RATE?
 
  A.

Our annual client retention rate is 99.2%, far above the industry average.

     
 
  Q. HOW DOES FLUENT FINANCIAL SELECT INVESTMENTS?
 
  A.

With 50 years of combined investment and financial planning experience, we have helped many clients gain insight and understanding when it comes to our premier investment selection techniques. Because of its recognized leadership in independent research, we utilize LPL Financial`s research department. Other research methods we use, but are not limited to, are Standard and Poor’s, Morningstar, Credit Suisse and many other top-rated subscriptions for the latest on investment selection strategy. Our expertise in preparing income statements, cash flow and balance sheets for public companies in the past allows us to successfully navigate the myriad of traditional and alternative investment choices for our clients.

 
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